March  25, 2017
  New Media





Digital Media Producer (1-year contract)

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Digital Media Producer (1-year contract) REF#: JG25445
Location: Thunder Bay, Ontario
Posted: February 7, 2017
Deadline: April 7, 2017
Salary: $55,644 - $69,927


As the technological extension of Ontario’s public education system, TVO’s vision is to create a better world through the power of learning. TVO provides learning opportunities for Ontarians through innovative educational products, in-depth current affairs, groundbreaking documentaries, and award-winning TVOKids resources both inside and outside the classroom. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit


The Digital Media Producer creates daily editorial content as a member of the Current Affairs digital team, and helps ensure the quality, accuracy and consistency of tone of the Department’s work, within editorial and brand guidelines and to the highest standards of journalistic and technical excellence. This position will be based in Thunder Bay and will focus on covering Northwestern Ontario for a province-wide audience.

The ideal candidate will bring finely honed editorial judgment, top-notch skills in both copyediting and substantive editing as well as writing, and have experience working in a team in a daily online news environment. Familiarity with emerging technology and a thorough knowledge of current trends and innovations in digital media are required.

Under the overall responsibility of the Executive Producer, Digital, the Digital Media Producer pitches and creates daily content and longer-term editorial projects, and is part of a cross-functional digital team. The person in this role helps to ensure that all digital editorial projects are delivered on time and within scope while adhering to TVO’s standards and ethics. The Digital Media Producer works with the Social Media Specialist to share and promote Current Affairs and Documentaries content (both current and from the archive), ensures that website content adheres to the Accessibility for Ontarians with Disabilities Act (AODA), and works collaboratively with broadcast and documentary teams to ensure seamless execution of cross-department, multi-platform content. The Digital Media Producer will also assist broadcast and documentary teams in generating story ideas, including making suggestions for interviews and establishing contacts.

Key Responsibilities:
Research, write and edit current affairs coverage; co-ordinate with freelancers and interns; write and edit display copy; create, select and edit photos, graphics, video and audio
Consult on video planning and production
Post editorial content on using a Drupal-based CMS
Update and curate content on any and all Current Affairs and Documentaries homepages
Develop, organize and present innovative approaches to generate content quickly in response to emerging current affairs issues
Monitor social media in real time and use it to promote content and engage audiences
Respond to peak audience periods on various platforms – digital, broadcast, social media – with content tailored for each platform
Employ SEO and social media best practices
Use Siteimprove monitoring software to ensure AODA compliance of all website content
Ensure the proper and accurate clearance of all material used on the site, in collaboration with copyright clearance officers or others
Co-ordinate with other departments in matters relating to site content
Work with colleagues and supervisors to ensure that the editorial process is efficient and productive
Other tasks as required:
Perform duties of all lower classifications
Perform on and/or off camera
Direct interviews in the studio or in the field


  • University or college graduate, preferably in the liberal arts or journalism 4+ years’ work experience in daily online journalism 
  • Strong editorial judgment and cross-platform storytelling skills 
  • Deep knowledge of current affairs and familiarity with documentaries as a journalistic form 
  • Demonstrated understanding of issues that affect Northwestern Ontario 
  • Outstanding analytical and communication skills and proficiency in Canadian Press style 
  • Must be able to establish priorities and work effectively under pressure to meet tight and shifting deadlines 
  • Strong initiative and ability to work collaboratively and effectively both remotely and within a team environment 
  • A thorough and strategic understanding of social media, particularly Facebook, Twitter, Instagram and YouTube, as well as demonstrated ease with these platforms and others (large online following would be a plus) 
  • Superior interpersonal and negotiating skills, coupled with a proven ability to build partnerships within the Northwestern Ontario community and promote TVO goals and values 
  • Deep understanding of how videos and other content are shared and consumed on broadcast, digital, social and mobile platforms 
  • Superior command of platform-specific digital storytelling and multimedia presentation techniques 
  • Solid understanding of SEO best practices, including headline writing and file structure with a good grasp of essential HTML coding 
  • Facility with Drupal-based or equivalent content management systems 
  • Knowledgeable about digital asset management and back-end administration 
  • Strong understanding of digital file formats and how to gather and edit media such as video, audio and photos 
  • Video and audio recording skills are an asset  
  • Must have driver’s licence. Job requires travel within Northwestern Ontario

Qualified candidates are invited to submit a current resume. For Additional information about TVO please check out our website at to access all of our web properties.  
Interested candidates should apply online here.
TVO is an equal opportunity employer and will endeavour to accommodate job applicants with disabilities through the Talent and Engagement office. Upon request, all job postings will be made available in alternative format.  
TVO is committed to achieve a skilled workforce reflective of the population of Ontario. We thank all applicants for their interest. However, only those candidates selected for an interview will be contacted.

Ivana Jovanovic


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