November  20, 2017
  New Media





Digital Copywriter

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Digital Copywriter REF#: JG28911
Performance Auto Group
Location: Brampton, Ontario
Posted: November 11, 2017


Our Digital Copywriter will be responsible for writing engaging ads and web copy to support our SEM and SEO efforts. You’ll play a key role in continuously improving the organization’s search engine marketing efforts and collaborating creatively with the company’s in-house agency on marketing campaigns.

Job Responsibilities:

  • Craft engaging ad copy for paid search campaigns across all of our accounts and actively split-test for performance improvements;

  • Collaborate with regional marketing teams to support ad copy for campaigns and marketing initiatives, and to ensure alignment of messaging and focus;

  • Review analytics to identify performance trends and actionable opportunities;

  • Assist with optimization of paid search programs under the direction of the Search Engine Marketing Specialist, including keyword research and optimization;

  • Write content for websites and microsites, aligned with our brand voice;

  • Assist with editing and proofreading of public-facing content;

  • Ensure compliance with government, manufacturer, and industry regulations;

  • Expand the visibility and working knowledge of SEO across the organization through presenting and communicating SEO best practices, core findings and emphasizing the channels importance in the marketing mix;

  • Actively participate in team meetings to drive improvements to campaign performance and overall website metrics;

  • Other duties as assigned.



  • Undergraduate degree in a related field or significant directly related experience. A journalism degree is a definite asset.
  • 2+ years experience in copywriting, editorial or mass communications.

  • Excellent writing, proofreading and editing skills. Experience writing/editing for digital channels (web, mobile, applications) is a strong asset.

  • Creative in approach with strong attention to detail, with excellent organization and project management skills.

  • Driven yet collaborative - you work well in an engaged, busy team environment.

  • Proactive, organized, and results driven.

  • Savvy and up-to-date with current paid search marketing practices. Google AdWords and Analytics Certifications are a definite asset.

Performance Auto Group Offers:

  • Excellent management support.

  • Health, Dental and Vision Insurance after 3 months.

  • Endless opportunities for professional growth and advancement.

Performance Auto Group is a leading automotive company in Southern Ontario with over 1600 employees, 22 brands and 29 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Oakville, Orangeville, St. Catharines and Toronto. Performance Auto Group also includes AutoPlanet Direct, Ontario's largest indoor used car showroom.

Apply Now to Employee Services:

Please reference job id# 01APGI-845 on your attachment

No Phone Calls please. We thank all applicants, however only those contacted for an interview will be considered. Performance Auto Group is an Equal Opportunity Employer. Performance Auto Group welcomes applications from people with disabilities. Accommodations will be provided during all parts of the selection process if requested.


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