January  17, 2018
  New Media





Head of Media

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Head of Media REF#: JG28973
Greenpeace Canada
Location: Montreal, Toronto, Vancouver, 0
Posted: December 22, 2017
Deadline: January 28, 2018
Salary: From $65,000.00


Are you a media machine? Do you have an unquenchable thirst for landing news stories? Do you want to leverage the power of mass media to protect the environment, challenge corporate and political collusion and help change the Canadian mindset towards our planet? Then join us!
Greenpeace Canada is looking for a highly motivated and determined news media professional to lead our Communications Team.
With journalistic instinct and sound judgment, you will have proven abilities to deliver successfully ambitious media strategies and be able to point to an impressive portfolio of earned news media stories.
  • provide vision, leadership and management and be able to inspire others particularly in creative risk taking and innovation.
  • thrive at relationship building both with journalists and colleagues and be able to communicate clearly and diplomatically in face to face meetings.
  • embrace creative conflict and always be looking for solutions.
  • Direct and oversee the planning, development and implementation of GPC’s national media and press communications (including digital news platforms and photo/video) in consultation with Greenpeace Canada senior management and other program leadership in Canada and globally.
  • Manage the day-to-day operations of the media team to maximise impactful media coverage of Greenpeace campaigns, organizational mission and brand profile (this includes people and financial management activities).
  • Ensure that media and press communications are high quality and impactful across all relevant channels (including non-traditional digital media platforms, social media, and video).
  • Oversee the development and management of positive and fruitful relations with the Canadian media and relevant international outlets.
  • Support the delivery of a program that integrates media analysis, strategic framing, and media relations to drive consistent coverage of Greenpeace campaigns and breaking news and stories, and increases our profile as a key commentator across our major issues.
  • Provide leadership in crisis communications and the protection of GPC’s reputation and brand.
  • In close collaboration with the Head of Digital and other Directors, lead the development of organizational communication strategies and oversee the mainstreaming of communication principles in projects and other communication outputs.
  • Ensure effective, accurate and timely analysis, evaluation and reporting mechanisms for media and press communications, including the development and reporting of key performance indicators. Develop and maintain a media database.
  • Support the implementation of the project model, including participating in the set-up and oversight of project teams and providing advice on media strategy and media tactics with project leaders and campaign teams as needed.
  • Provide strategic advice to the Program Management Team and aid the Program Director in approving projects and actions. 


  • In-depth knowledge and experience of media communication strategies and practices
  • Experience in building highly productive relationships with journalists and media groups
  • Knowledge of communications and digital measurements and metrics
  • Understanding of financial management, budget preparation and control
  • Knowledge and experience in management principles and practices and a track record in supporting others to communicate in a strategic and effective way
  • Knowledge of environmental and social justice issues in general and the politics influencing public and private institutions both nationally and internationally
  • Bilingualism in French and English is a strong asset and highly desirable.
You will work with colleagues in Canada and around the world and you must be able to travel, including internationally. The ability to work weekends and evenings is sometimes required.
Candidates should understand and support the Greenpeace campaign tactics, including the use of peaceful civil disobedience.  All applicants must be legally entitled to work in Canada.
Greenpeace Canada embraces equity and diversity and is committed to a workplace that is enriched by the people, needs and desires of Canada’s diverse community. We thank all applicants, but only those invited for interviews will be contacted.


Please state in your application that you found this job on Jeff Gaulin's Journalism Job Board. 


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