November  28, 2021
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Senior Associate, Media Relations

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Senior Associate, Media Relations REF#: JG31643
MaRS Discovery District
Location: Toronto, Ontario
Posted: November 23, 2021
Deadline: December 3, 2021
Salary:

Description

The Senior Associate of Media Relations is a cross-functional role supporting the Director, Media Relations and Senior Manager, Programming and Communications on corporate and venture PR, media, events and content.

Key Responsibilities

1) Corporate PR and Communications
  • Support with corporate press releases and key messages for MaRS in collaboration with the Director, Media Relations, Senior Manager, Programming and Communications and VP, Strategic Communications
  • Provide briefing documents to the CEO for secured media opportunities
  • Develop media pitches and initiate outreach to top-tier media on behalf of the CEO and executive team at MaRS
  • Support the Senior Manager, Programming and Communications on program and media outreach around internal marquee events
  • Responsible for responding to inbound questions and media requests and via the MaRS Corporate Media Inbox
  • Maintain relationships with key media and present partnership opportunities
  • Support business units across MaRS by developing media strategies around events and forums
  • Record, track and calculate the Corporate PR metrics for board and quarterly reporting through Meltwater and Excel
2) PR Accelerator
  • Act as account manager and lead MaRS representative for PR Accelerator (PRA) clients
  • Develop a communications strategy plan for PRA clients
  • Develop media pitches and initiate outreach to top-tier media on behalf of the PR Accelerator
  • Provide briefing documents for secured media opportunities
  • Provide strategic direction and input to build the profile of the PRA via high quality media and MaRS events
  • Attend bi-weekly PRA meetings
  • Organize and attend media training for PRA clients
  • Collaborate with our US media partner on thought leadership and earned media opportunities for the PR Accelerator clients
  • Record, track and calculate the PRA metrics for board and quarterly reporting through Meltwater and Excel
3) Ecosystem Communications
  • Support the Senior Manager, Programming and Communications on planning and media outreach around major projects and initiatives in collaboration with internal and external partners
  • Support on identifying opportunities to raise awareness of new programs while adhering to core MaRS and MarCom strategy
  • Support with the writing and editing of press releases for ecosystem announcements 
4) Venture PR and Communications
  • Support announcements and updates when necessary by pitching to relevant media
  • Provide briefing documents for secured media opportunities
  • Record, track and calculate the PR earned venture metrics for board and quarterly reporting through Meltwater, Excel and Sales Force

Qualifications

Education & Certifications

Minimum Required: Bachelor’s Degree in Communications
Preferred: Masters in communications or journalism

Experience

Minimum Required: 2 years in PR and corporate communications
Preferred: 5 years in the above

Key Competencies (including technical or general skillsets)

Minimum Required:
  • Client management (i.e. strategy planning and contract development)
  • Strong writer/editor
  • Ability to manage multiple deadlines
  • Public relations expertise and strong relationships with media
  • Media monitoring and reporting skills
Preferred:
  • Ability to draft internal messaging for senior leaders
  • Robust understanding of the media landscape (digital and print), must include metric tracking
  • Connections with Canadian and US media
  • Production experience in broadcast/news media


Please send a cover letter stating you found this job on Jeff Gaulin's Journalism Board and resume to:

Andrew Yates


E-mail: ayates@marsdd.com
Web address: http://marsdd.com
 
 
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